Headline Sponsor: DRPG
DRPG is a global creative communications group. The group creates and delivers integrated communications solutions and experiences for an industry wide range of clients and brands, for both external and internal audiences worldwide. As well as it’s central studio complex in the Midlands, with offices in Manchester, London and Windsor, the group are also based in Cologne, Ireland, USA and have further plans for expansion in APAC regions in 2022.
The group have been connected with EVCOM since the beginning and as association members, CEO of DRPG, Dale Parmenter alongside Director of Events at DRPG, Matt Franks are established board members. The partnership stems from DRPG’s tightly aligned values for championing and promoting creativity, production values and effectiveness in the corporate events and corporate film industries.
One area that is equally matched with the Clarion Awards, in particular, is DRPG’s dedication to good causes and the importance of it’s own Environmental Social Governance as well as advising and educating the clients on theirs too. As the first agency to gain BS8901 for sustainability, they were then the first global agency to gain ISO20121 and ISO14001. These accreditations mean they have been able to work with the accreditation boards to continually improve the standard over the years. Being audited each year creates a sense of purpose and meaning. The ISOs are just part of the story, in 2021 DRPG were awarded Investors in People Platinum level, again this was an amazing accolade for the team and the business.
Awarded with Agency of the Year for Sustainability in the UK’s EN Agency awards; DRPG also won three awards for their community engagement towards Woo Fest; and this year at the Charity Awards took away a prize for their work with the Air Ambulance. They have also won four leadership awards for their commitment to sustainability and CSR.
Proud sponsor and CEO of DRPG, Dale Parmenter says, “It’s easy to get caught up in the return of live events, but we need to remember what we’ve learned over the past two years to get to this point. The Clarion awards provides us with a poignant reminder and celebration of all the great projects and initiatives achieved in the tumultuous period that our events and creative industries have been through. We’re proud to be aligned to this awards programme, and as an EVCOM member, because the core message of ‘giving something back’ mirrors our own existing business values. For DRPG, 2022 is the year of the triple bottom line: people, planet and profit.”
Claire Fennelow, EVCOM’s Executive Director, says, “The EVCOM Clarion Awards have sustainability at their core, and so we couldn’t think of a better sponsor for them than DRPG. DRPG have been supporters of The EVCOM Clarion Awards from the start. We are really looking forward to working together to deliver a sustainability-focused ceremony which will celebrate cause-driven live and film work that seeks to make a difference. Thank you to DRPG for supporting EVCOM and these vital awards.”
Find out more about DRPG’s work here, or see examples below:
To find out about sponsorship opportunities with EVCOM please contact Claire via firstname.lastname@example.org
Company-wide sustainability day
DRPG positioned sustainability as one of its key focuses for the business this year, holding a company-wide sustainability day on Thursday 6th January. The 400-strong global group attended the hybrid event both virtually and in person at DRPG’s studios in Worcestershire with COVID-19 safety measures in place.
Dale Parmenter, CEO of DRPG, positioned the annual business priorities for 2022 with sustainability taking the spotlight, following a successful 2021 in which DRPG received six sustainability-focused awards. The team were also re-educated on the company’s digital sustainability management system to measure the sustainability efforts across DRPG’s vast array of projects and events. The data collected is used to measure their progress across the 3 sustainability pillars. It also helps DRPG to monitor their progress of being net-zero by 2025, as part of the “Net Zero Carbon Events” pledge signed at COP-26 in 2021.
In the afternoon, teams broke up into their departments for an open-floor discussion to gather further ideas within their specific roles and work environments surrounding the three pillars of sustainability at DRPG: planet, people and profit. The services within the fully integrated agency come with a variety of material and energy requirements, from print through to video, so after reviewing any niche challenges, the business set tailored KPIs for each area as well as the plans to measure them.
The event concluded with a bespoke training session from Sam Wilson, Managing Director of Syntiro Associates. The session equipped team members with the skills to measure the sustainability within their events and creative projects, and to communicate with clients and suppliers to raise awareness and provide insight into why the business is taking further action to benefit the planet and the community.
Woo Fest with St. Richard’s Hospice
In 2021, DRPG worked on two projects with St. Richard’s Hospice, ‘Woo Fest’ and ‘What’s the Elephant in the Room?’ both of which raised huge sums of money for the organisation.
In 2021, DRPG were invited to produce a virtual festival that would allow people to listen to a variety of music acts and raise money for St. Richard’s Hospice. The charity was established in 1984 and cares for adults in Worcestershire with serious progressive illnesses, improving their quality of life from diagnosis, during treatment and to their last days. It also supports patients’ loved ones.
The virtual multi-genre music festival was hosted at DRPG’s studio complex in the West Midlands and included 11 live sets and more pre-recorded performances with all funds raised through ticket prices and additional donations going directly to the charity. Artists included Sophie Ellis-Bexter, Toyah Wilcox and Nigel Clark from Dodgy.
The event was hosted on an interactive virtual festival site with different areas to visit such as a wellbeing zone, Zumba classes, cocktail making classes and more. Attendees were also sent posters and bunting to create their very own festival scenes at home.
Woo Fest raised over £12,500 for the hospice and the festival won silver for best Virtual Fundraising Event at the 2021 Eventex Global Awards.
What's the Elephant in the Room?
Bringing a unique perspective to mental health, ‘What’s the Elephant in the Room?’ explored the difference we can all make to both ourselves and those around us, when take a moment to stop and look at what may be right in front of us.
In 2021, DRPG joined forces with St. Richard’s Hospice and mental health awareness partner Onside, to create a unique holographic experience running in conjunction with Worcester’s Big Parade, taking place in the city of Worcester over the summer.
The experience provided members of the public with an exclusive opportunity to become one of 24 virtual ‘community artists’ by creating their very own Worcester’s Big Parade elephant. As well as sharing what mental health means to them. Each week, three artists were selected to be featured in the holographic installation located within Worcester’s Crowngate Shopping Centre.
DRPG continued to work with St Richard’s Hospice throughout the summer and hosted the Worcester’s Big Parade auction, as part of a CSR project, within their studios at their HQ in the West Midlands. The event saw all 67 elephant sculptures auctioned off and raised a mammoth £368,000 for the charity.